Partner of the Month: Business in the Community

Business in the Community (BITC) is a charity backed by the Prince of Wales with the goal of helping businesses improve their social impact. BITC works with all kinds of large and small businesses and offers a variety of programmes that encourage responsible business practices and corporate responsibility. One annual programme they run, Clubs that Count, is aimed at professional sports clubs. Premier Rugby clubs are participating for the third time this year.

Clubs that Count allows sports clubs to audit their community work and consider how socially responsible business practices are incorporated throughout the club. Clubs complete an online tracker, and then receive a report from BITC which gives them an idea of how they compare with their peers and shares best practices among clubs so they can improve. We spoke to Ian Redpath, Project Manager of Clubs that Count, about what it is and how it works.