Kicking Bullying Into Touch Video

Here’s a video featuring some top players in the Guinness Premiership talking about bullying and what to do about it:

It goes with this week’s launch of ‘Kicking Bullying Into Touch,’ a national anti-bullying programme from Premier Rugby and ChildLine/NSPCC.

Esther Rantzen backs anti bullying campaign

We’re launching a new partnership and anti-bullying programme with ChildLine this week, and I’m very excited about it. Here’s a bit from the press release:

Childine Founder and President Esther Rantzen welcomed Premier Rugby’s support for a new anti-bullying programme which will help over quarter of a million children to tackle bullying.

Boys and girls, aged 6 to 11, will take part in ‘Kicking Bullying Into Touch’, which will see each of the 12 Guinness Premiership Clubs and National Division One team Leeds Carnegie taking anti-bullying training into 780 primary schools over the next 18 months.

“As the daughter of a rugby player, the widow of a rugby player, and the mother of a rugby player, I am delighted that Premier Rugby has chosen to work with ChildLine. I hope this partnership will also raise awareness of ChildLine with families and raise the vital funds for our Child’s Voice Appeal so that 500,000 more children every year will be counselled by ChildLine volunteers by 2011.”

The new scheme marks the launch of national Anti-Bullying Week (17-21 November).

As well as the schools based education programme, Premier Rugby is dedicating Round 20 of the Guinness Premiership into a fund and awareness building weekend for Childline, just as the Premiership clubs did, so successfully, last season with Breast Cancer Care.

Premier Rugby’s Community Manager, Wayne Morris said: “The Kicking Bullying Into Touch programme is a great way for us to use our unique assets, namely our club brands and players, to tackle an issue that is very high on the government’s agenda. Rugby thrives on its diversity, where all different types of people come together to create a successful team. By using some of the key skills in the game, within the inclusive environment rugby generates, we believe the programme will make a real difference to the lives of young children.”

For more information about the partnership go to

Later this week I’ll have some of the videos that players made for the campaign.

Andy Reed MP on the value of grassroots sport

Andy Reed MP, a keen rugby supporter and judge of our annual Parliamentary Citizenship Awards, spoke last week at a Men’s Health Forum event in Manchester about using sport and sport stadia to improve men’s health. Rugby players can be great role models! Here’s the video: