Warriors npower Inclusive Tag Programme: Video

Here’s a video about the Worcester Warriors npower Inclusive Tag Programme, which just won the Impact Award at the 2009 Citizenship Awards:

Citizenship Awards: Programme Winners

In addition to shortlisting the clubs, the judges during the first stage of the Parliamentary Citizenship Awards also chose the winners of three awards for individual programmes.


Judges at the assessment stage.

The SportBusiness CSR Award is a new award this year run in conjunction with SportBusiness magazine. It’s designed to reward the efforts of the club with the best community marketing scheme helping to generate tangible brand or business results. This year’s winner is Saracens for their two year Dance programme which has seen over 16,000 children and young people trial dance classes. The judges commended it for its ‘clear focus’, the ‘scale of its reach’ and its ability to ’meld private and public sector’ agendas.

Miriam Sherlock, the editor of SportBusiness, said:

In a particularly strong field it was the Saracens Dance programme that proved to be the most remarkable. Reaching out to those outside of rugby’s usual audience Saracens worked hard in gaining large numbers of involved youngsters in a scheme that gives positive and tangible results in increased sponsorship, ticket sales and in revenue from holiday camp schemes. As well as providing fitness and health benefits it also encouraged a strong link to the team through work with the match day cheerleaders and subsidised tickets and promotions. There is no doubt that some youngsters on this programme will become lifelong Saracens fans. A big well done to all the staff and volunteers who clearly work so hard on this.’

This was the second year for the Innovation Award, which celebrates a new community programme that deals innovatively with a community’s social (and other) needs, and for the second year Bristol Rugby won, this time for its ‘Bright Sparks’ programme. ‘Bright Sparks’ is designed to help educational establishments which have chronic issues with absenteeism and truancy. The judges were impressed by the way the programme addressed a clear need in schools, with clear goals and measurable results.

The third Individual programme award is the Impact Award, which celebrates an established programme that is clearly able to demonstrate the positive impact it’s made on a particular issue (such as health or fitness) or on a particular community. This year’s award was given to Worcester Warriors for their ‘npower Tag’ programme which is aimed at children with special needs giving them the opportunity to learn and participate in sport. The judges were impressed by the programme’s scale and by Worcester’s well-developed overall strategy for achieving community goals.

Congratulations to the winners and best of luck to the shortlisted clubs (Northampton Saints, Saracens and Worcester Warriors) will be presenting their work to the final judging panel at Parliament next week.

Club of the Year Shortlisting

It’s that time of the season again, when the clubs of the Guinness Premiership compete against one another off the pitch to show who’s making a real difference in their community. It’s the fourth annual Parliamentary Citizenship Awards! Last week a panel of judges met to shortlist the best overall clubs in the ‘Community Club of the Year’ competition, and well, I’ll let the press release speak for itself:

24 April 2009: Saracens, Northampton Saints and Worcester Warriors have been shortlisted as ‘Community Club of the Year’ in this year’s All Party Parliamentary Rugby Union Group’s annual Citizenship Awards. All three clubs were praised by judges, who included representatives from the Third Sector, for the scale, quality and focus of the work they do in their local communities with private and public sector partners.

They will go forward to a final Club of the Year ‘shoot–out’ on April 29th 2009, following a gruelling interrogation from a judging panel which will include Derek Wyatt MP, chair of the All-Party Parliamentary Rugby Union Group, Mark McCafferty, Chief Executive of Premier Rugby, and Miriam Sherlock, editor of Sports Business magazine.

“Professional rugby union clubs are tackling the health, education and social agendas of their communities with skill and determination,” said Derek Wyatt, MP for Sittingbourne and Sheppey and Chair of the All Party Parliamentary Rugby Union Group.

“The good thing is that these schemes are not just about getting kids playing rugby. Clubs are involved in dealing with crime, social exclusion and health alongside local partners and Third Sector organisations. We want charities, NGOs and others to look at rugby, not just as a tool for encouraging physical activity but as tool for solving other types of social problems.’

The winner will be announced on April 29th 2009 at an evening reception in the House of Commons.

The Parliamentary Citizenship Awards, now in their fourth year, recognise the positive impact that professional rugby clubs have on their local environment, community and society.

As well as short-listing the three clubs who go through to the Club of the Year final, the judges have made a number of other awards to celebrate different aspects of the community and social marketing work conducted by the Guinness Premiership clubs.

There will be more to share later today–so stay tuned.