Healthy Stadia

The “Healthy Stadia Conference”, taking place in The Arena and Convention Centre, Liverpool, is the first ever European wide Healthy Stadia Conference and shows the recognition sport is getting as a tool for dealing with social and community issues.

Using sports stadia as a hub for broadcasting messages and educating consumers can be particularly effective, as it provides a channel to reach those who are often least well informed about maintaining their own health: men. Statistics show men are less inclined to see a doctor than women and have different needs when it comes to communication of health information to men. Stadia are, therefore, ideal ways of reaching this audience as those who visit sport stadia are disproportionately male.

Premier Rugby Limited sees the Healthy Stadia Conference as an innovative way of moving forward the debate about clubs and community.