Community Work Case Study


SportBusiness magazine recently ran a piece on sport and CSR that included a case study on Premier Rugby’s community work (case study #2, on the second page of the PDF). I got quoted in the piece:

Our model is that everything we do carries a message for social good, whether it be grass roots participation, social inclusion, education or health. We attach our unique assets to that – the brand, the facilities, the players as role-models and ambassadors. Then we work on an ‘intervention-based’ system where we deliver the Premier Rugby message along with our brand partners and then use a professional development structure to deliver those messages into schools, businesses or clubs.

SportBusiness also participated in this year’s Parliamentary Citizenship Awards, which they covered here.

CSR and Sport on CNBC

Earlier this summer Premier Rugby’s community work was featured in a segment on CSR and sport on CNBC. Here’s the clip: