Premiership Rugby welcomes Aviva as Title Sponsor

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Premiership Rugby is very excited that Aviva, the world’s fifth-largest insurance group and the largest insurance services provider in the UK, is Premiership Rugby’s new title sponsor. You can see the full press release on Aviva’s site here, and the four year partnership will officially launch closer to the start of the 2010-2011 season.

We’re particularly excited about Aviva’s sponsorship because of their commitment to and interest in grassroots athletics. Aviva is committed to supporting the development of grassroots sport, especially among young people. Between them, the 12 rugby clubs in Aviva Premiership Rugby will commit 15,000 man hours to work with 36,000 pupils per season at 600 primary schools as well as providing them with equipment and teacher training.

We’ll be sharing more about this as it happens!

Premiership Rugby tackles childhood obesity

Unfortunately the season has now come to an end but behind the scenes at Premiership Rugby the work doesn’t stop!

A new scheme now being run by Northampton Saints in partnership with MEND (Mind, Exercise, Nutrition…Do it!) is underway and hopes to tackle the growing problem of childhood obesity.

Sian Haynes, head of community at Northampton Saints, said:
“Rugby is a great sport to help deal with the issue of childhood obesity. There are different versions of the game, from Tag Rugby up to full contact, and as a professional sports club we are in an excellent position to give the children everything they need to enjoy a healthier lifestyle.” 

Government statistics indicate that one in five children are overweight or obese by the time they start school.  The Saints scheme is part of Premiership Rugby’s continuing effort to instigate early intervention programmes and hope that in doing so we will be able to lower the obesity figures amongst children in the future.  

In accordance with this, Premiership Rugby has also announced their support for National Childhood Obesity Week, an inaugural scheme being run by MEND and The National Obesity Forum.  The week will run from the 5th to the 11th July. 

We welcome the opportunity to support National Childhood Obesity Week and hope that the awareness it creates will help communities to understand how prominent this issue is.  Childhood obesity is an area of great importance to us and is one our community officers deal with on a day to day basis, but we believe strong brands, outstanding facilities and the admirable role models that rugby provides make the sport an invaluable tool in helping to fight the battle against obesity. 

Take a look at the images below of the Saints scheme in action!

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