Tackling Numbers Shortlisted For A Sports Marketing 360 Award

Premiership Rugby and MBNA’s ground-breaking Tackling Numbers programme has been shortlisted for an award at the Sports Marketing 360 Awards in the “Making a Difference” category.

Tackling Numbers is a rugby-themed numeracy programme that aims to teach 8-9 year olds the importance of number skills in everyday life, through both classroom sessions and practical number-based rugby games.

John Greaves, Corporate Communications Director for MBNA, said: “We have been thrilled with the success of the Tackling Numbers programme and with the positive feedback it has received. We believe it is important to equip young people with the knowledge and tools to help them manage their money in the future. Engaging them in mathematics in a practical and enjoyable way, with some of the stars of English rugby, allows us to provide a foundation for good financial literacy in adulthood.”

Votes can be cast at www.sportsmarketing360.com/awards until the 5th September 2012.

Gloucester Rugby’s Community Heritage Project Nominated For The J.P. Morgan Asset Management Impact Award

Gloucester Rugby’s Community Heritage Project is all about teaching others the club’s history but they could make their own after being nominated for the J.P. Morgan Asset Management Impact Award at this year’s All Party Parliamentary Premiership Rugby Community Awards.

The initiative is spearheaded by Gloucester’s community manager Gary Little and aims to educate schoolchildren in and around the Gloucestershire area with a rugby slant.

In all 17,000 children have benefitted from the scheme, with Little’s community team providing learning packs to over 300 schools.

It all started four years ago when the Aviva Premiership side were undergoing redevelopment at their Kingsholm Stadium home and Little stumbled across the collection of club memorabilia and records.

Sensing an opportunity to enlighten others, he decided to make the rarely-seen pieces of Gloucester’s history available to others and it has gone from strength to strength since.

Little said: “We were redeveloping the new stand and we had to move the masses of memorabilia and records we had.

“After discussions we decided it would be great to use the material as an educational resource to engage the community and inspire young people.

“That was the catalyst for the project but little did I know four years down the line how big it would become.

“We try to use rugby as metaphor, rugby can provide a more exciting backdrop to the normal lessons and it has been remarkably successful.

“We provide a resource pack and the teachers can use that, as well as us going into schools and giving lessons ourselves.

“The players are involved too. There are a variety of different levels to it and they take some tag rugby lessons while at the higher end they talk to children about taking up rugby coaching and giving sports education lessons.”

The awards, which are in their seventh year, are being run in association with The All Party Parliamentary Rugby Union Group, Premiership Rugby, partners Aviva, Land Rover and J.P. Morgan Asset Management, and media partner SportBusiness Group.
And Little admits that even if Gloucester’s nomination proves fruitless, the joys of the project will live on.

He added: “Even though I work at the club, along the way over these past four years I’ve learnt a lot more about the club.

“And with the history side of things and the size of the club, it’s a never ending cycle. It will go on for years.”

For the results of the All Parliamentary Premiership Rugby Community Awards which will be announced on Wednesday see www.premiershiprugby.com

Premiership Rugby Coaches Help Launch “THE GREAT BRITISH RUN” In New York With Sex And The City Actress Kim Cattrall

Premiership Rugby coaches helped launch “The Great British Run” in New York on Thursday, alongside Sex and the City’s British actress Kim Cattrall, as part of an initiative to develop and promote rugby in the U.S.A.

Her Majesty’s Consul-General to New York, Danny Lopez and Kim Cattrall are pictured in the attached photo with the Aviva Premiership Rugby Trophy.

Over 500 people ran 6 kilometres, one for every decade of Queen Elizabeth II’s reign, to celebrate British heritage.

Premiership Rugby coaches have so far delivered coaching sessions to over 1800 children in three days in the U.S.A and have a packed timetable in their visit to the area.

12 coaches, one from each of the Premiership Rugby clubs, have travelled to New York along with four members of Premiership Rugby’s Community Team to help promote the game.  The visit follows Premiership Rugby’s successful trip to Brazil in March to help in the development of rugby in South America.

The core values of rugby will be used by coaches in their work with young people from disadvantaged backgrounds in New York to help improve self-esteem, community cohesion and other social outcomes.

The visit runs from 28th May to 2nd June and involves the following Premiership Rugby coaches:  Caryl Thomas from Bath Rugby, Marc Dibble from Exeter Chiefs, David Barley from Gloucester Rugby, Thomas Williams from Harlequins, Christophe Ridley from Leicester Tigers, Michael Crump from London Irish, Ian Isham from London Wasps, Gavin Beasley from Newcastle Falcons, Benjamin Mann from Northampton Saints, Richard Spencer from Sale Sharks, Max Malkin from Saracens and Tamara Taylor from Worcester Warriors, alongside Wayne Morris, Sophie Hartley, Helen Clayton and Scott Watson from Premiership Rugby’s Community Department.

On Saturday 2nd June, Premiership Rugby will be running fan engagement fitness testing sessions in the fans village at the 2012 USA Sevens Collegiate Rugby Championship in Philadelphia, where the Aviva Premiership Rugby trophy will also be on display.

Premiership Rugby’s Community Department has developed a number of ground-breaking initiatives including the Aviva Premiership Rugby Schools Programme, the award winning MBNA Tackling Numbers project and the award winning and innovative social inclusion programme Hitz, as well as the Land Rover Premiership Rugby Cup, the J.P. Morgan Asset Management Premiership Rugby 7s Cup, and ESPN Premiership Rugby Masterclasses.

Shortlist For All Party Parliamentary Premiership Rugby Community Awards Announced

PREMIERSHIP RUGBY today confirmed that Saracens and Northampton Saints will do battle for one of the most important awards in the rugby calendar.

The Aviva Premiership Rugby duo have been shortlisted in the Aviva Club of the Year category at the prestigious All Party Parliamentary Premiership Rugby Community Awards, which will be held on 27 June at the House of Commons.

The awards, which are in their seventh year, are being run in association with The All Party Parliamentary Rugby Union Group, Premiership Rugby, partners Aviva, Land Rover and J.P. Morgan Asset Management, and media partner SportBusiness Group.

Clubs will be competing for three awards; the Land Rover Innovation Award which celebrates work which creates innovative social or community programmes; the J.P. Morgan Asset Management Impact Award, an accolade for an established programme which clearly demonstrates the positive impact it has made on a particular social issue; and the Aviva Club of the Year Award, presented to the club which demonstrates overall excellence in their community work.

The winners will be announced at an evening reception at the historic Churchill Room at the House of Commons.

Saracens won the Aviva Club of the Year award in 2011 and again impressed an impressive panel of judges, this time joined on the shortlist by Northampton Saints.

The 12 Premiership Rugby clubs deliver over 150,000 hours of community programming each year and community engagement is at an all-time high. These awards recognise the depth and breadth of work going on around the country as well as rewarding the most impactful clubs and providing best practice examples for other clubs to use.

Mark McCafferty, Chief Executive of Premiership Rugby, said “Playing an active role in their communities is vital for our clubs, and these awards are just one of the ways we showcase the great work they do.

“I know the judges had a tough job bringing the shortlists down and I’d like to commend each programme that made it through. They should all be proud of making it this far.

“In addition to promoting the spirit and values of rugby union, every club works alongside charities, the private sector and the Government in tackling diverse social issues, such as numerical skills and social inclusion.”

Saracens were also shortlisted for the J.P. Morgan Asset Management Impact Award for their Love to Danceprogramme alongside Bristol Rugby’s Bright Sparks, and Gloucester’s Community Heritage project.

Completing a hat-trick for Saracens the London club were also shortlisted for the Land Rover Innovation Award, with their  Get Onside Project, emerging from a tough field onto the shortlist with Northampton Saints for their Club Apprenticeship Scheme.

On behalf of the All Party Parliamentary Rugby Union Group Paul Farrelly, MP, said: “The All Party Group congratulates each of the clubs who are shortlisted for this year’s Awards. Rugby Union’s community work has grown each year and the quality and commitment of the community teams is admirable. Sport can make a real difference to changing people’s lives. These Awards prove it.”

Full Shortlist

Land Rover Innovation Award

Finalists

Northampton Saints – Club Apprenticeship Scheme

Saracens -The Get Onside Project

 

J.P. Morgan Asset Management Impact Award

Finalists

Bristol Rugby – Bright Sparks

Saracens – Love To Dance Programme

Gloucester Rugby – Community Heritage Project

 

Aviva Club of the Year

Finalists

Northampton Saints

Saracens

Premiership Rugby Coaches Visit High Schools In Queens, Brooklyn And The Bronx

Premiership Rugby coaches today visited high schools in Queens, Brooklyn and the Bronx, as part of an initiative to develop and promote rugby.

Coaching sessions were run to assist high school pupils who will be playing in the Public School Athletics League High School Rugby 7s Final on Friday.

Marc Dibble from Exeter Chiefs, Tamara Taylor from Worcester Warriors, Caryl Thomas from Bath Rugby and Max Malkin from Saracens delivered sessions to the 7s girls and boys teams at Urban Assembly High School in the Bronx (photo attached). They were joined by the Collegiate 7s Oklahoma team, who will be playing at the 2012 USA Sevens Collegiate Rugby Championship in Philadelphia on Saturday, and who worked with the Premiership Rugby coaches giving tips and running a Question and Answer session.

Representatives of Premiership Rugby are in the United States of America to play a key role in the development and promotion of rugby in the country.

12 coaches, one from each of the Premiership Rugby clubs, have travelled to New York along with four members of Premiership Rugby’s Community Team to help promote the game.  The visit follows Premiership Rugby’s successful trip to Brazil in March to help in the development of rugby in South America.

The core values of rugby will be used by coaches in their work with young people from disadvantaged backgrounds in New York to help improve self-esteem, community cohesion and other social outcomes.

The visit runs from 28th May to 2nd June and involves the following Premiership Rugby coaches:  Caryl Thomas from Bath Rugby, Marc Dibble from Exeter Chiefs, David Barley from Gloucester Rugby, Thomas Williams from Harlequins, Christophe Ridley from Leicester Tigers, Michael Crump from London Irish, Ian Isham from London Wasps, Gavin Beasley from Newcastle Falcons, Benjamin Mann from Northampton Saints, Richard Spencer from Sale Sharks, Max Malkin from Saracens and Tamara Taylor from Worcester Warriors, alongside Wayne Morris, Sophie Hartley, Helen Clayton and Scott Watson from Premiership Rugby’s Community Department.

On Thursday 31st May Premiership Rugby coaches will help launch the Great Campaign Sports Festival, a touch tournament in Central Park, and then will be attending an end-of-season awards event in Harlemwith youngsters’ friends and family.

On Friday 1st June, the Public School Athletics League High School Rugby 7s Final will be taking place in New York.  During the week leading up to the Final and for the Final itself, two Premiership Rugby coaches and one Play Rugby USA coach will be assigned to mentor each school.

On Saturday 2nd June, Premiership Rugby will be running fan engagement fitness testing sessions in the fans village at the 2012 USA Sevens Collegiate Rugby Championship in Philadelphia, where the Aviva Premiership Rugby trophy will also be on display.

Premiership Rugby’s Community Department has developed a number of ground-breaking initiatives including the Aviva Premiership Rugby Schools Programme, the award winning MBNA Tackling Numbers project and the award winning and innovative social inclusion programme Hitz, as well as the Land Rover Premiership Rugby Cup, the J.P. Morgan Asset Management Premiership Rugby 7s Cup, and ESPN Premiership Rugby Masterclasses.

Wayne Morris, Head of Community at Premiership Rugby, said “Each season Premiership Rugby and its clubs invest more than £3 million in a variety of community programmes which aim to grow grassroots participation and tackle core social issues.  In the last year alone, Premiership Rugby clubs delivered 150,000 man-hours of community programming to more than 240,000 participants. Premiership Rugby also provides 600 professional players, each a strong role model within their communities, who are involved in supporting the schemes.  Our programmes prove that we are a world leader when it comes to our community initiatives, and I’m delighted we have been given the chance to come to the USA to help promote and grow the game.”

Mark Griffin, President of Play Rugby USA (PRUSA), said: “Play Rugby USA is one of the foremost Rugby-based youth development programs in the world. The PRUSA Academy aspires to be the pinnacle of PRUSA’s player development efforts for aspiring and talented young athletes. Partnering with Premiership Rugby and the world’s most competitive domestic rugby competition not only provides a strong endorsement of our Academy’s efforts but more importantly an opportunity for our players and coaches to develop with the support of a World Class partner.”

Dan Lyle, Executive Vice President of USA Sevens Rugby and a former Premiership Rugby player, said: “At the USA Collegiate Rugby Championship Finals we marry up development and aspirational opportunities for players and coaches.  Premiership Rugby runs the top club competition globally and the partnership continues our efforts of partnering with World Class groups.”

Premiership Rugby Lands In The U.S.A. To Promote And Develop Rugby

Representatives of Premiership Rugby have landed in the United States of America to play a key role in the development and promotion of rugby in the country.

En route the Aviva Premiership Rugby Trophy visited the cockpit of the British Airways plane (photo attached).  British Airways has supported the visit by supplying flights from their Olympic Flight Bursary Programme.

12 coaches, one from each of the Premiership Rugby clubs, have travelled to New York along with four members of Premiership Rugby’s Community Team to help promote the game.  The visit follows Premiership Rugby’s successful trip to Brazil in March to help in the development of rugby in South America.

The core values of rugby will be used by coaches in their work with young people from disadvantaged backgrounds in New York to help improve self-esteem, community cohesion and other social outcomes.

The visit runs from 28th May to 2nd June and involves the following Premiership Rugby coaches:  Caryl Thomas from Bath Rugby, Marc Dibble from Exeter Chiefs, David Barley from Gloucester Rugby, Thomas Williams from Harlequins, Christophe Ridley from Leicester Tigers, Michael Crump from London Irish, Ian Isham from London Wasps, Gavin Beasley from Newcastle Falcons, Benjamin Mann from Northampton Saints, Richard Spencer from Sale Sharks, Max Malkin from Saracens and Tamara Taylor from Worcester Warriors, alongside Wayne Morris, Sophie Hartley, Helen Clayton and Scott Watson from Premiership Rugby’s Community Department.

On Thursday 31st May Premiership Rugby coaches will help launch the Great Campaign Sports Festival, a touch tournament in Central Park, and then will be attending an end-of-season awards event in Harlemwith youngsters’ friends and family.

On Friday 1st June, the Public School Athletics League High School Rugby 7s Final will be taking place in New York.  During the week leading up to the Final and for the Final itself, two Premiership Rugby coaches and one Play Rugby USA coach will be assigned to mentor each school.

On Saturday 2nd June, Premiership Rugby will be running fan engagement fitness testing sessions in the fans village at the 2012 USA Sevens Collegiate Rugby Championship in Philadelphia, where the Aviva Premiership Rugby trophy will also be on display.

Premiership Rugby’s Community Department has developed a number of ground-breaking initiatives including the Aviva Premiership Rugby Schools Programme, the award winning MBNA Tackling Numbers project and the award winning and innovative social inclusion programme Hitz, as well as the Land Rover Premiership Rugby Cup, the J.P. Morgan Asset Management Premiership Rugby 7s Cup, and ESPN Premiership Rugby Masterclasses.

Wayne Morris, Head of Community at Premiership Rugby, said “Each season Premiership Rugby and its clubs invest more than £3 million in a variety of community programmes which aim to grow grassroots participation and tackle core social issues.  In the last year alone, Premiership Rugby clubs delivered 150,000 man-hours of community programming to more than 240,000 participants. Premiership Rugby also provides 600 professional players, each a strong role model within their communities, who are involved in supporting the schemes.  Our programmes prove that we are a world leader when it comes to our community initiatives, and I’m delighted we have been given the chance to come to the USA to help promote and grow the game.”

Mark Griffin, President of Play Rugby USA (PRUSA), said: “Play Rugby USA is one of the foremost Rugby-based youth development programs in the world. The PRUSA Academy aspires to be the pinnacle of PRUSA’s player development efforts for aspiring and talented young athletes. Partnering with Premiership Rugby and the world’s most competitive domestic rugby competition not only provides a strong endorsement of our Academy’s efforts but more importantly an opportunity for our players and coaches to develop with the support of a World Class partner.”

Dan Lyle, Executive Vice President of USA Sevens Rugby and a former Premiership Rugby player, said: “At the USA Collegiate Rugby Championship Finals we marry up development and aspirational opportunities for players and coaches.  Premiership Rugby runs the top club competition globally and the partnership continues our efforts of partnering with World Class groups.”

PREMIERSHIP RUGBY COACHES TO VISIT THE U.S.A. TO PROMOTE AND DEVELOP RUGBY

Premiership Rugby is travelling to the United States of America at the end of May to play a key role in the development and promotion of rugby in the country.

12 coaches, one from each of the Premiership Rugby clubs, will be travelling to New York along with four members of Premiership Rugby’s Community Team to help promote the game.  The visit follows Premiership Rugby’s successful trip to Brazil in March to help in the development of rugby in South America.

The core values of rugby will be used by coaches in their work with young people from disadvantaged backgrounds in New York to help improve self-esteem, community cohesion and other social outcomes.

The visit will run from 28th May to 2nd June and involves the following Premiership Rugby coaches:  Caryl Thomas from Bath Rugby, Marc Dibble from Exeter Chiefs, David Barley from Gloucester Rugby, Thomas Williams from Harlequins, Christophe Ridley from Leicester Tigers, Michael Crump from London Irish, Ian Isham from London Wasps, Gavin Beasley from Newcastle Falcons, Benjamin Mann from Northampton Saints, Richard Spencer from Sale Sharks, Max Malkin from Saracens and Tamara Taylor from Worcester Warriors, alongside Wayne Morris, Sophie Hartley, Helen Clayton and Scott Watson from Premiership Rugby’s Community Department.

On Thursday 31st May Premiership Rugby coaches will help launch the Great Campaign Sports Festival, a touch tournament in Central Park, and then will be attending an end-of-season awards event in Harlemwith youngsters’ friends and family.

On Friday 1st June, the Public School Athletics League High School Rugby 7s Final will be taking place in New York.  During the week leading up to the Final and for the Final itself, two Premiership Rugby coaches and one Play Rugby USA coach will be assigned to mentor each school.

On Saturday 2nd June, Premiership Rugby will be running fan engagement fitness testing sessions in the fans village at the 2012 USA Sevens Collegiate Rugby Championship in Philadelphia, where the Aviva Premiership Rugby trophy will also be on display.

Premiership Rugby’s Community Department has developed a number of ground-breaking initiatives including the Aviva Premiership Rugby Schools Programme, the award winning MBNA Tackling Numbers project and the award winning and innovative social inclusion programme Hitz, as well as the Land Rover Premiership Rugby Cup, the J.P. Morgan Asset Management Premiership Rugby 7s Cup, and ESPN Premiership Rugby Masterclasses.

Wayne Morris, Head of Community at Premiership Rugby, said “Each season Premiership Rugby and its clubs invest more than £3 million in a variety of community programmes which aim to grow grassroots participation and tackle core social issues.  In the last year alone, Premiership Rugby clubs delivered 150,000 man-hours of community programming to more than 240,000 participants. Premiership Rugby also provides 600 professional players, each a strong role model within their communities, who are involved in supporting the schemes.  Our programmes prove that we are a world leader when it comes to our community initiatives, and I’m delighted we have been given the chance to come to the USA to help promote and grow the game.”

Mark Griffin, President of Play Rugby USA (PRUSA), said: “Play Rugby USA is one of the foremost Rugby-based youth development programs in the world. The PRUSA Academy aspires to be the pinnacle of PRUSA’s player development efforts for aspiring and talented young athletes. Partnering with Premiership Rugby and the world’s most competitive domestic rugby competition not only provides a strong endorsement of our Academy’s efforts but more importantly an opportunity for our players and coaches to develop with the support of a World Class partner.”

Dan Lyle, Executive Vice President of USA Sevens Rugby and a former Premiership Rugby player, said: “At the USA Collegiate Rugby Championship Finals we marry up development and aspirational opportunities for players and coaches.  Premiership Rugby runs the top club competition globally and the partnership continues our efforts of partnering with World Class groups.”

Tackling exclusion through HITZ

HITZ is a high profile programme that is based in the heart of inner city estates, targeting young people at risk of exclusion and anti social behaviour. It introduces them to tag, touch and contact rugby and encourages them to take their game further.

HITZ session

HITZ session

I have seen for myself the huge impact that HITZ has on young people’s lives.

For example, John* first picked up a rugby ball when he was sixteen, a year and a half ago. He had never played the game before, and was uncertain in himself and in his skills. Now John is going into schools to coach younger children, gaining leadership and coaching experience as well as developing his own rugby skills.

In another case, Chantelle* previously didn’t think that girls could play rugby. When she first joined HITZ earlier this year, she was quiet, shy and withdrawn. Six months on, she bounds into each session, grin on her face. Her mother and teachers alike can’t believe how much confidence she has changed – “she’s like a totally different person now”.

These are just a couple of examples of the ways in which HITZ impacts positively lives of those young people that take part in the sessions, which are run at key times after school.

It is not just the participants who make the sessions special though – the dedicated rugby players who run them have developed a deep understanding of the young people they are working with.

They develop working relationships with the teachers in the local schools, get to know the participant’s peers and take a genuine interest in their lives – from their GSCE results to advising them when they are in trouble.

And some of them are in trouble – it is thought around a third of those participating in the sessions were known to the police. The sessions tackle social exclusion as well as delivering health outputs. Running sessions with the Met police encourage stronger relationships between the police and young people, helping bridge the gaps that seemed evident in the recent riots across the UK.

This, combined with teaching participants how to develop their emotions (a huge 73 per cent say that the sessions has helped them control their anger), means that the young people taking part are able to feel part of their communities, and reduces their likelihood of offending.

It is telling that HITZ is getting bigger – more young people are taking part and going on to coach themselves, more teachers are coming to us thrilled with the effect that HITZ is having on individuals in their classes, and more sessions being run throughout London boroughs – and I am looking forward to it becoming bigger still.

*names have been changed to protect identities

Dr. Keith Gilbert talks about the Premiership Rugby Community Awards

Following a very successful first round judging session for this year’s Premiership Rugby Parliamentary Rugby Community Awards, Dr Keith Gilbert shares his views on the importance of sport in the community.

Mayor gives thumbs up to Rugby

The team here at Premiership Rugby were delighted to see an article this Monday applauding the virtues of rugby in tackling aggression in young people – penned by none other than the Mayor of London Boris Johnson.

In the article he wrote in praise of HITZ, the programme Premiership Rugby runs with the Metropolitan Police in six London boroughs, he celebrates the sport for the way it channels aggression into something productive; as he puts it, after a tough game on the pitch “there is no reason for you to go off and get involved in gang violence because frankly that is what you have been doing for the last couple of hours”.

HITZ is designed to introduce young people to Rugby who may never have had the chance to play it before, giving them a confidence boost and demonstrating the possibility of working productively with authority figures, rather than avoiding them. It aims to reduce crime and anti-social behaviour, break down barriers between communities and increase participation in sport. It also provides the participants with inspiring role models in the form of coaches and volunteers.

Although the participants are meeting up to play sport, they leave the pitch with more than just bruises. Their respect for others grows, their friendships evolve and they become more disciplined. The programme sees many of the participants bring friends along, take qualifications or even train to become a HITZ volunteer themselves. The sessions really do work.

The Mayor says in his article that millions of kids would benefit from playing this exhilarating sport, and we couldn’t agree more.

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