Citizenship Award

For the last five years, the All Party Parliamentary Rugby Union Group has worked with Premiership Rugby to celebrate the community and social marketing programmes which professional rugby clubs deliver in their communities. Premiership Rugby are currently delivering over 150,000 man hours of community programming per annum, providing guidance and governance to enable the clubs and those they are working with to produce the best results possible, and ensure that the schools and clubs receiving Premiership Rugby community programmes are well prepared to continue to address issues through rugby after Premiership Rugby programmes conclude. Premiership Rugby are committed to maintaining high impact schemes, through local schools, colleges, community venues and clubs, and enjoy being able to celebrate the success that these programmes deliver.

Premiership Rugby are in a unique position to be able to produce national community programmes that can be delivered on local levels. The 12 premiership clubs are spread across the country. The power these individual brands have within their communities make the programmes and the results they deliver reputable amongst participants and partners alike. Strong partnerships are vital to a programme’s success. Premiership Rugby are currently involved in 150 community Partnerships across the country. Similarly, Premiership Rugby have over 600 professional players, who take their role in community involvement programmes really seriously. Players are seen to be strong roles models within their local communities. This has a positive effect on participation levels, accumulating over 240,000 community programme participants in the last year alone.

The Unique ethos of rugby makes it an unbeatable tool in enhancing social development. The sport is renowned for being incredibly social and emphasises teamwork, camaraderie and leadership. Young people will take the skills they learn from playing rugby with them for their entire lives.

All-Party Parliamentary Rugby Citizenship Award 2010

Bristol Rugby have been announced as winners of the Community Initiative of the Year 2010 at the 5th Annual All-Party Parliamentary Rugby Citizenship Awards.

Bristol Rugby pipped Saracens, Bath Rugby and Northampton Saints to the top award after a panel of judges unanimously crowned their Phoenix Project: Bright Sparks Programme as the winner. The four clubs battled for the title after being named as category winners in the first round.

‘Bright Sparks’ is a social inclusion programme that utilizes the highest quality rugby union skills, drills and games, with team building and leadership workshops.  The aim is to attain rapport with, and re-engage designated young people from schools in high risk areas back into the educational process.  Working in partnership with organisations such as, Avon Fire & Rescue Service, Avon & Somerset Police and SERCO Prisons, the programme provides young people with direct and tangible examples of how poor life choices will directly affect their lives. 

Derek Wyatt MP, Chairman of the All Party Parliamentary Group said;

“This is the most sensational programme.  It focuses on youth crime and anti-social behaviour, which are two very tricky areas to tackle.  Their aims and objectives are really clear, well thought through and very targeted.  It’s a very clean and simple programme, which is producing results.  Bristol Rugby are solving something that, we can’t do as a government, nor can local education authorities.”

The awards were judged by a panel including; Derek Wyatt MP, Chairman of the All Party Parliamentary Group, Robert Walter MP, Treasurer of the All Party Parliamentary Group, Mark McCafferty, CEO of Premier Rugby Ltd, Kevin Roberts, Editorial Director of SportBusiness Magazine and Alex MacGillivray, Senior Partner at Accountability.

Winners from the first round were awarded on the night as follows;

Health Programme of the Year – Northampton Saints – Kick Smoking into Touch programme

Education programme of the Year – Bath Rugby Community Foundation – Language through Sport programme

Participation Programme of the Year – Saracens – Community Dance Programme.

Social Inclusion Programme of the Year – Bristol Rugby – Phoenix Project: Bright Sparks programme.
Commendations to Worcester Warriors – Worcestershire npower tag inclusive programme.